News update articles are an opportunity for a company to share important information about itself. Whether it’s the latest product launch, an announcement about new employees, or another major business milestone, sharing that information with the general public can help a company build trust and improve brand awareness.
In writing a news update, keep in mind that it should be factual, unbiased, and short. People have short attention spans, so the information needs to be presented quickly and in a digestible format. Using AP style for your facts can help you stay consistent and concise with your writing, and cross-referencing sources can ensure accuracy.
Start with the most important details in the lead paragraph, answering all of the “who, what, where, when, why, and how” questions. Then, fill in the key information throughout the body of the article, using expert quotes to establish credibility. This helps readers get a clear picture of the news event, while also minimizing your personal opinion in the story.
Some news pieces are based around data, and it can be helpful to create charts or infographics to highlight the numbers. This makes the information more visually appealing and can be easier to understand than a long block of text.
Other types of news include culture stories, which are journalististic pieces exploring fascinating cultural moments or happenings that pique interest; and editorials, or opinion pieces, which are well-researched and voice a point of view on a topic.